Marshall Franklin, CPA
Managing Member · Owner
Leads CPA strategy, tax planning, and business advisory for owner-operators across East Tennessee.
Fractional CFO Advisory · Louisville, Tennessee
The CFO your growing East Tennessee business doesn't have yet.
Franklin Financial CPAs is a fractional CFO firm for owner-operators who are past the bookkeeper stage and ready for real financial strategy — forecasts, dashboards, pricing, and the kind of CPA-led advisory that actually shapes the next decision. Based in Louisville, on the shores of Fort Loudoun Lake.
Fractional
CFO partnership
CPA-led
strategy & tax
Forward
looking forecasts
“A CFO doesn't just track the numbers — they help you decide what to do next.”
Built For Owner-Operators
For business owners who've outgrown a bookkeeper and aren't ready for a full-time CFO.
You're past the stage where clean books are enough. You need someone modeling cash, pressure-testing pricing, sitting across from you when the bank, the lawyer, or the next hire comes up. That's what a fractional CFO from Franklin Financial actually does.
Forecasting
13-week cash models and rolling forecasts so you always see what's coming.
Strategy
Pricing, hiring, expansion, and capital decisions made with a CPA in the room.
KPIs
The 4–6 numbers that actually run your business — tracked monthly, explained plainly.
Confidence
A CFO partner on call, so the next big decision isn't made in the dark.
Meet The Team Behind Franklin Financial
The neighbors you'd want running the books — because they are.
CPAs, an Enrolled Agent, and a bookkeeping team who live and work in Louisville. You'll know exactly who to call, every time.
Ashley Franklin
Member
Runs firm operations and client onboarding so growing businesses get organized fast.
Laura Hardin, EA
Tax Specialist · Enrolled Agent
Federally licensed tax practitioner focused on small-business returns and year-round planning.
Janelle Weeks
Office Coordinator & Bookkeeper
Keeps payroll cycles, monthly books, and client communication running on schedule.
Hey neighbor — if you're flying blind on cash or pricing, come by the office. Coffee's on, and we'll build a real plan together.
— Marshall & Ashley
your CFO team, next door on Main St.
Proud To Call Louisville Home
CFO-level strategy. Small-town accountability.
Louisville is a small town with big-hearted neighbors and the kind of business community that still believes in a handshake. We built our fractional CFO practice here because East Tennessee operators deserve strategic financial leadership from someone who'll actually sit at their table — not a national firm reading a script.
- Louisville · waterfront community
- Blount County small businesses
- Knoxville metro entrepreneurs
- Maryville, Alcoa & Friendsville
- Lake-area service & hospitality
- Builders, trades & contractors
What A Fractional CFO Actually Does
Bookkeeping records the past. A CFO shapes what happens next.
Franklin Financial CPAs is built around forward-looking financial leadership — the forecasts, KPIs, and CPA judgment that turn a stack of transactions into a strategy you can actually run a business on.
Cash flow forecasting
Rolling 13-week and annual cash models so payroll, taxes, and growth never sneak up on you.
KPI dashboards
A monthly scoreboard built around the handful of numbers that actually move your business.
Pricing & profitability
Margin reviews, job costing, and pricing strategy — led by a CPA who knows local operators.
Strategic tax planning
Entity structure, owner compensation, and quarterly projections that change the April number.
Decision-side advisory
A CFO in the room before you hire, buy, borrow, or open the second location.
Books & payroll behind it
Clean monthly closes and reliable payroll — the foundation every CFO conversation needs.
How We Work
Fractional CFO advisory, with the operational backbone to support it.
01
Fractional CFO Advisory
A CPA-led CFO in your corner — guiding pricing, hiring, cash, and the next big decision before it's made.
02
Cash Flow Forecasting
13-week cash models and forward-looking forecasts so payroll, taxes, and growth are never a surprise.
03
KPI Dashboards & Reporting
Monthly dashboards built around the numbers that actually move your business — not generic P&L noise.
04
Profitability & Pricing Strategy
Margin analysis, job costing, and pricing reviews led by a CPA who knows East Tennessee operators.
05
Strategic Tax Planning
Year-round CFO-level tax strategy — entity structure, owner comp, and quarterly projections that change the bill.
06
Books & Payroll, Handled
Clean bookkeeping and reliable payroll behind the scenes — the foundation every CFO conversation depends on.
What Working With Your CFO Feels Like
Strategic. Forward-looking. In the room.
A fractional CFO engagement isn't a tax appointment. It's an ongoing partnership with a CPA who knows your numbers cold and shows up when the decisions get made. Here's how it starts.
Book a CFO strategy callStep 01
CFO discovery call
A 30-minute working session on the business, the goals, and the financial questions you can't yet answer.
Step 02
Financial diagnostic
We map your numbers, clean what needs cleaning, and build the baseline your CFO work runs on.
Step 03
Forecast & KPI build
Cash flow forecast, KPI dashboard, and the operating rhythm tailored to how your business actually runs.
Step 04
Monthly CFO meetings
A standing seat at your strategy table — reviewing performance, modeling decisions, planning ahead.
Step 05
On-call all year
Quick calls, quick answers. Your CFO is a phone call away — not an annual appointment.
Fractional CFOs For Louisville, Blount County & East Tennessee
A local CFO partner for the businesses building East Tennessee.
From lakefront restaurants and marinas to contractors, medical offices, and family-owned shops — Franklin Financial CPAs is the fractional CFO for companies that have outgrown DIY and want strategic financial leadership from a CPA who lives down the road.
LouisvilleFriendsvilleAlcoaMaryvilleRockfordLenoir CityFarragutKnoxville
Your fractional CFO is one call away
Built for businesses ready for real financial leadership.
Tell us about your company, your goals, and the decisions you're weighing. A 30-minute CFO strategy call — no fee, no pressure, and a clear-eyed read on what a fractional CFO would actually do for you.
Louisville · Fort Loudoun Lake · Blount County · East Tennessee